Built to Perform
Built To Perform is a podcast dedicated to uncovering what it really takes to drive change, innovate, and perform in industries that shape our world.
Hosted by James Hallworth, each episode features in-depth conversations with founders, innovators, and leaders who are breaking barriers in business, technology, and sustainability. From the challenges of decarbonizing real estate to the mindset shifts required for true innovation, Built To Perform explores stories, strategies, and lessons from those building solutions that matter.
Whether you’re an entrepreneur, industry professional, or simply curious about the future of performance and impact, this podcast gives you the insights and inspiration to think bigger and build to perform.
Built to Perform
Built to Perform with James Hallworth – Ep.1: Ben Cross on Creative Solutions in Real Estate
In this episode of the Built to Perform podcast, host James Hallworth interviews Ben Cross, a creative problem solver and development manager. Ben discusses his career transition from a failed architect to a client-side developer, focusing on reinvigorating existing assets for both overseas funds and UK landlords. The conversation covers the importance of balancing technical expertise with financial acumen, the challenges of making the switch from consultancy to decision-making, and the concept of 'expert generalism.' Ben emphasizes the need for creative solutions in real estate development, especially in light of current market dynamics and financial constraints. The discussion also touches on the benefits of marginal gains, the role of artificial intelligence, and the importance of being open to change and failure for long-term success.
00:00 Introduction and Welcome
00:31 Meet Ben Cross: A Creative Problem Solver
01:59 Transitioning from Consultant to Decision Maker
03:47 Balancing Technical Expertise and Financial Acumen
10:23 Creating Value Through Creativity
15:05 The Importance of Change in Real Estate
34:55 Personal Branding and LinkedIn Strategy
37:47 Final Thoughts and Industry Insights
